2 Client Spaces Remaining

Freelance Sales Consultant
who delivers results.

Converting 30%+ of qualified opportunities to closed won deals. With a client retention rate of 95%.

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You

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50+ happy clients

"John was recommended to me from an existing client. He is clear on costs and what you can expect from him and importantly delivers on them. John's style is relaxed but professional. I am very happy to recommend John"

Dominic Brockes

Director of DB Financial Consulting

"John was recommended to me from an existing client. He is clear on costs and what you can expect from him and importantly delivers on them. John's style is relaxed but professional. I am very happy to recommend John"

Dominic Brockes

Director of DB Financial Consulting

Sales Consulting Services that provide a clear return on your investment.

CRM Tools

Webflow

Rive

Framer

Pipeline Audits

Sales Process Review

Sales & Pitch Decks

Opportunity Closing

Pipeline Rescue

Revenue Reporting

Sales consulting
that impacts your bottom line.

John Macleod

Sales Consultant

My work history

Sales Consultant

2023- Present

Head of B2B Sales

2017-2022

Sales Executive

2014-2016

Show all

My client promises:

I'll work with you to understand your business goals. The best sales processes are a true reflection of your brand, meeting your specific target audience in the right place at the right time.

I'll always keep you informed on performance. I keep you updated early & often, with completely jargon-free comms so you're up to speed on progress.

I'll share regular reports with clear data & actionable insights. I rely on high quality, accurate data to ensure opportunities close. I condense this data into valuable reports for you and your team.

Simple pricing.
Proven results.

Clear costs, no hidden fees. Choose from monthly management or individual project rates.

Process Audits - £1,500

A thorough review of your sales process with specific recommendations.

Sales Playbook - £2,500

A custom sales playbook for your offering with pitch decks and sales guidance.

Ad-hoc Consultancy - £125/hr

Assistance with sales training, staff onboarding, or pipeline audits.

Pause or cancel anytime

Retained sales consultancy services for brands who want to grow.

Lightning Bolt

2 client slots available

Hire me today

Skip the agency markup and work directly with an experienced consultant.

Deal Closing Consultant

A professional sales service that takes over your qualified leads and handles the closing process to turn them into paying clients. My most popular service.

£1,500

/ month + 7.5% of contract value (first year if recurring)

Deal execution

Pipeline momentum

Call handling

Process review

Contract negotiation

Pipeline rescue

Custom Project?

Contact me to discuss your bespoke requirements. Often for agencies or large international organisations.

Clearly defined scope

Fixed timeline

Costs & forecasts

Proposal document

Trusted by many

Trusted by many

Hear from what my clients have to say.

50+ happy clients

John's got a really good grasp of what businesses need and what it takes to increase revenue.”

Jim Horsley

Co-founder of Schwa Agency

John's got a really good grasp of what businesses need and what it takes to increase revenue.”

Jim Horsley

Co-founder of Schwa Agency

John has been a pleasure to work with, we have seen excellent results. His professional and straight-forward approach makes it easy for us to see the benefits of our investment.”

Dara Huang

Founder of Design Haus Liberty

John has been a pleasure to work with, we have seen excellent results. His professional and straight-forward approach makes it easy for us to see the benefits of our investment.”

Dara Huang

Founder of Design Haus Liberty

John is easy to deal with and keen to help make improvements to get results. I would recommend John with all aspects of sales.”

Will Lloyd

Director of Primary Languages Network

John is easy to deal with and keen to help make improvements to get results. I would recommend John with all aspects of sales.”

Will Lloyd

Director of Primary Languages Network

John is easy to deal with and keen to help make improvements to get results. I would recommend John with all aspects of sales.”

Will Lloyd

Director of Primary Languages Network

The volume of closed won deals is increasing month-on-month and I genuinely believe that is down to John's commitment to delivering excellent service."

Brett Davey

Co-founder of Content Creatures

The volume of closed won deals is increasing month-on-month and I genuinely believe that is down to John's commitment to delivering excellent service."

Brett Davey

Co-founder of Content Creatures

The volume of closed won deals is increasing month-on-month and I genuinely believe that is down to John's commitment to delivering excellent service."

Brett Davey

Co-founder of Content Creatures

I had the pleasure of working with John on various successful campaigns and he updated us throughout with stats and ideas to develop the campaigns as they went on. Highly Recommend!"

Bethany Brittain

Group Marketing Director of Distinct Group

I had the pleasure of working with John on various successful campaigns and he updated us throughout with stats and ideas to develop the campaigns as they went on. Highly Recommend!"

Bethany Brittain

Group Marketing Director of Distinct Group

I had the pleasure of working with John on various successful campaigns and he updated us throughout with stats and ideas to develop the campaigns as they went on. Highly Recommend!"

Bethany Brittain

Group Marketing Director of Distinct Group

It truly felt like we had just hired someone who gave a damn and wasn't just there to go through the motions like a lot of agencies. I have recommended him several times. I wouldn't look any further."

Mike Heap

Co-founder of My Ask AI

It truly felt like we had just hired someone who gave a damn and wasn't just there to go through the motions like a lot of agencies. I have recommended him several times. I wouldn't look any further."

Mike Heap

Co-founder of My Ask AI

It truly felt like we had just hired someone who gave a damn and wasn't just there to go through the motions like a lot of agencies. I have recommended him several times. I wouldn't look any further."

Mike Heap

Co-founder of My Ask AI

Your questions
answered.

Your questions
answered.

01

At what stage of the sales funnel do you take over?

I step in the moment a lead is qualified, typically straight after an initial discovery call, product demo, or when a formal proposal needs to be built and submitted. My focus is on managing the late-stage pipeline, handling commercial objections, navigating contract negotiations, and securing the signed agreement.

02

Do you operate under my brand or as an external freelancer?

I operate completely white-labelled under your company’s brand. I use a corporate email address provided by you and represent myself as an extended member of your commercial or leadership team. This ensures a seamless, professional, and consistent experience for your prospective clients.

03

Do you work on a commission-only basis?

No. To ensure dedicated capacity, monitor your pipeline accurately, and properly embed into your systems, I work on a hybrid model (a predictable monthly base retainer plus a performance-based bonus on closed contract value) or a flat fractional day rate. This aligns our incentives while protecting the quality of your deals.

04

How do you learn the nuances of our specific industry or product?

While your team provides the deep technical or product expertise, my skill lies in commercial execution, stakeholder mapping, and momentum control, principles that remain constant across B2B sectors. We begin with a structured onboarding phase to map your ideal client profile and core value proposition, allowing me to speak confidently to your buyers from week one.

05

Do I need to have a specific CRM or tech setup?

I am tool-agnostic and routinely operate within standard systems like HubSpot and Pipedrive. I manage and log every stage of the closing process directly inside your existing CRM. This ensures that all deal notes, call history, and pipeline data remain secure, permanent assets within your business.

Still not sure?
Book a free connect call.

Still not sure?
Book a free connect call.

Learn more about how I work and how I can help you and your business launch ads campaigns.

Learn more about how I work and how I can help you and your business launch ads campaigns.